Period Poverty Awareness Campaign
Don't Look Away
We believe that by creating a dialogue between parents and teens and teens to-be, we can achieve a healthy relationship and a positive social impact.
Why Menstrual Health?
Girls deserve good guidance during their transition to womanhood
The society is influenced by fake or wrong information and myths; it is dominated by period shame and taboos around menstruation
Parents need to be empowered and prepared to talk to their teenage children, girls and boys alike
Raise menstrual period awareness among parents of teens through an integrated engagement campaign
NFT project to build a community and fund relevant initiatives.
VR educational content will be produced to be used by all teens.
Phase 2 | Mission Driven NFT
Art can be a strong catalyst for raising awareness to significant topics that are marginalized. We have chosen the NFT art platform to communicate our cause across the Arab world.
Open Call to all artists across disciplines*. All artists are welcomed to participate and create an art piece that reflect the menstrual period topic so we can together eliminate taboos.
*Videography; Photography; Poetry/Spoken word; Music; Visual Art; Graphic Designs; Multimedia etc…
Announcement of selected artists that will participate in the NFT auction.
Selection of NGO's to highlight and support
Announcement of "Auction Day" to sell the NFT collection.
Don't Look Away
Curated by Azza ElHassan
Elhassan is a strategist, cultural consultant and advocate for culture and arts with over 10 years of professional experience in culturally driven nonprofits as well as private institutions. With interest in technology, social behaviors and research she is the Knowledge Director and Co-Founder of Silverline.
Azza has worked with a variety of creatives in conceptualization and development of creative works across the creative industries with the British Council and Nuqat. During her time with the Contemporary Art Platform in Kuwait, her operational and some curatorial support has been extended to materialize Hani Zurob’s Zeft exhibition (2017), Ghada Al Kandari’s Until (2017), Jad ElKhoury’s Road to Black (2017) and Taghreed Darghouth’s Ain’t Nowhere to Hide (2017).
Azza’s first curatorial debut is Toofoola’s Mission Driven NFT Auction; originating from a socially conscious incentive the work aims to empower artists and charitable organizations to visualize and create tangible impact on period poverty and the menstrual experience.
Watch the full interview on
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Phase 1 | Awareness Campaign Achievements
Menstrual period Awareness Video
We have collaborated with different entities, NGO's and professionals to create a video unifying our voice in breaking myths and taboos and raising awareness about the menstrual period.